BEA World 2025: Norway leads the medal table
A total of 20 countries (out of the 40 competing) took the stage to collect at least one award during the 20th edition of the global ADC Group prize, which saw 470 entries competing for the coveted recognitions.
With the curtain closed on the 2025 edition of Bea World—held at the Auditorium Parco della Musica Ennio Morricone in Rome during the Live Communication Week—it is time to take stock.
Just like at the Olympics, the global award dedicated to events and live communication by ADC Group also has its Palmarès.
Norway leads the ranking of nations that won the most prestigious awards, in order of value of the medals: 1 Grand Prix Gold, 4 Golds, 3 Silvers, and 2 Bronzes.
The winner of the 20th edition of Bea World is “The Breathing Space by Gjensidige,” created by Nosleeptillbrooklyn for Gjensidige.
With the event The Breathing Space by Gjensidige, Nosleeptillbrooklyn earned the Grand Prix Gold,, crowning the medal collection that placed Norway at the top of the ranking of the most awarded countries of the 20th edition of Bea World.
In total, 20 countries (out of the 40 in competition) took the stage to collect at least one award during this record edition of the global ADC Group prize, which saw 470 entries competing for the much-coveted recognitions.
Following Norway, the countries with the richest medal haul at Bea World were:
- Italy (1 Grand Prix Iconic, 10 Golds, 11 Silvers, 8 Bronzes)
- France (1 Grand Prix Silver, 2 Golds, 2 Silvers, 3 Bronzes)
- Brazil (1 Grand Prix Bronze, 2 Silvers)
- Spain (5 Golds, 7 Silvers, 6 Bronzes)
- The Netherlands (2 Golds, 2 Bronzes)
- Austria (2 Golds)
- Belgium (1 Gold, 1 Silver)
- Finland (1 Gold, 1 Bronze)
- Croatia (1 Gold)
- Estonia (1 Gold)
- Ireland (1 Gold)
- Ukraine (1 Gold)
- Latvia (2 Silvers, 1 Bronze)
- Germany (1 Silver, 3 Bronzes)
- Greece (1 Silver)
- Slovakia (1 Silver)
- Hungary (1 Bronze)
- Portugal (1 Bronze)
- UK (1 Bronze)
Considering the total number of medals won (gold, silver, bronze), the most awarded countries were:
- Italy (30)
- Spain (18)
- France (12)
- Norway (10)
- Germany and the Netherlands (4)
- Brazil (3)
- Austria, Belgium, Finland (2)
- Ukraine, Ireland, Estonia, Croatia, Greece, Slovakia, Hungary, Portugal, UK (1)
Representing Italy and keeping the national reputation high in the international competition were the following agencies: Next Group, Adverteam, FREE EVENT, EGA Worldwide, Ninetynine, Balich Wonder Studio, Lux Entertainment, Gattinoni Group, 2night, Mosaico Studio, Beyond Limits, FMA Hub, LaTarma Entertainment – Live Nation.
The winners were selected by a distinguished international jury composed of managers and professionals from top event-spending companies worldwide, as well as representatives of industry associations — confirming Bea World’s positioning as the “global award assigned by investing companies.”
This year, the Jury met on Friday, November 21st, attending the Live Presentations from shortlisted agencies. It was chaired by Gonçalo Oliveira, Director – Strategy & Business Enablement and Marketing & Communication at Deloitte.
